The backbone of CCCUSA will be the next generation of Americans that serve their communities with enthusiasm, hard work, and tenacity. How do we know this generation is up to the task?
Page Summary
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- Generation Z’ is primary target audience to enroll as CCC crew members
- Equality, social justice, and environment among passions of demographic, qualities CCCUSA shares and can provide opportunities that fulfill those desires
There is a new generation of teenagers and young adults that is quickly advancing toward adulthood, the generation after Millennials that has been loosely coined “Generation Z”.
These young people are digital natives — raised on technology and exposed daily to the best and worst aspects of our society. Because of this or in spite of it, they’ve become more empathetic, more politically active, and more socially aware than previous generations. So far as demographic studies can tell us, it’s an amazingly reassuring and promising outcome for this generation — and for America’s future.
“We cannot always build the future for our youth,
but we can build our youth for the future.”
– Franklin D. Roosevelt
What They Care About
Generation Z is passionate about equality, social justice, and the environment. They are regularly exposed to ideas and issues through YouTube, Facebook, Instagram, Kickstarter and Twitter, and their web activism is off the charts. They fight for themselves and for fairness, whether it be for issues of gender, sexuality, race, pay, or environmental issues. More than any other generation, they choose products from companies that align with their values. *
Gen Z’ers also lived through and witnessed the devastating consequences of the Great Recession, so even those remotely affected by the economic downturn have gained a sense of real-world financial realities, including the value of hard work.
A Motivated, Value-Driven Generation
According to a recent study by Entrepreneur Magazine**:
“Gen Z appears to be more entrepreneurial, loyal, open-minded and less motivated by money than Gen Y. They want to be taken seriously and they want to work for an honest leader.”
“60% of Gen Z’ers want to have an impact on the world, compared to just 39% of Millennials. Social entrepreneurship is one of the most popular career choices for this generation.”
Studies are showing us that Generation Z has the potential to be the greatest generation we’ve seen in a long time. This is the generation that will enthusiastically join and lead an organization like CCCUSA. This is the generation we must invest in.
This is why the time to launch our organization is now.
Remember when…the CCC planted more than 3.5 billion trees across the nation on prohibiting land made barren from fires, over farming, natural erosion, and extensive lumbering.
* Mary Meehan, “The Next Generation: What Matters To Gen We,” Forbes
https://www.forbes.com/sites/marymeehan/2016/08/11/the-next-generation-what-matters-to-gen-we/#327bb6127350
** Dan Schawbel, “Gen Z Employees: The 5 Attributes You Need to Know,” Entrepreneur Magazine
https://www.entrepreneur.com/article/236560